In the internet age, scaling up your business can be challenging. Sure, you can advertise your goods and execute social media campaigns, but how long can you expand up your business without AI tools? Social media initiatives are fantastic, but they are not long-term viable. Everything in the digital world is dependent on effective marketing.
If you create a brilliant product but advertise it poorly, your firm will suffer. You’re also aware that many technological aspects must be considered if you wish to run a successful online business. Artificial Intelligence (AI) and machine learning are used only for this reason in the digital era of business. They boost productivity and improve the user experience for everyone.
However, there are a few AI technologies that might help your firm as well as the user interface. These AI tools and machine learning can help you quickly scale your firm from zero to one. Some are free AI tools and learning machines (with subscription plans for more functionality), while others are paid but promise to produce the results. Let’s look at the top 10 AI tools for optimising and growing your online business.
1. InVideo
InVideo is a fantastic AI-powered online video editor for anyone wishing to create amazing videos in a matter of minutes. It’s a free online tool that’s quick, simple, and cost-effective. InVideo has a free plan that gives you access to all of the editing tools.
With the help of the amazing AI-based features included on the free plan, you can make and export up to 60 films per month. InVideo comes with a collection of over 2,000 templates that are simple to utilise. Users can also use the tool’s built-in text-to-speech technology or add a voice-over to produce amazing videos.
2. Market Muse
Market Muse is a robust content optimization tool that enables you to produce high-quality content. If your business requires distributing blog content posts, this AI technology will come in handy. Every day, an estimated 7 million blog articles are published! Consider how difficult it will be to rank your blog amid such a large quantity. This is when the market muse comes into play.
It can sift through millions of articles and identify gaps and possibilities, allowing you to create high-quality content for your target audience. This keyword planner tool may help you connect with your audience and rank on search engines by suggesting themes, developing briefings, and even writing the first draught.
Market Muse has been used by PortraitFlip, a startup that turns pictures into handmade portraits, to develop high-quality content that ranks on Google. PortraitFlip has ramped up its organic leads through blog articles with the use of this AI engine, and has produced a revenue of 6 crores since its launch in 2017.
PortraitFlip used Market Muse to evaluate top-ranking blogs’ content and develop more engaging material than their competition. Although this AI technology is a little pricey, it is well worth the investment if you want to grow your business.
3.Yext
Yext is an AI tool developed by a New York City-based technology firm that specialises in online brand management. It’s an artificial intelligence (AI) solution that keeps track of your company’s location-related information across several directories.
It updates your business’s NAP information (name, address, and phone number) as well as additional details such as working hours, photos, logos, and reviews to 80 directories from a single location. This allows the search engine to recognise your company as reliable and display it in search results for your services.
Yext also corrects inaccuracies in your company’s information in directories (if there are any). This AI technology may also uncover listing opportunities, allowing you to list your company information where none previously existed.
4.Import.io
Import.io employs an AI technique to extract all online data from any website, including images, documents, and content. Even if the data is concealed behind elements or login forms, you can extract it. This is a fantastic tool for analysing and tracking what your competitors are up to.
Spreadsheets, bar graphs, visualisations, and other machine learning algorithms can be used to visualise the data extracted from import.io. This allows you to compare your company to competitors and identify possibilities and places for improvement. It’s essentially a data scraping tool that turns a website’s content into well-structured data that can be consumed.
5.Sensei
Adobe’s Sensei is a fantastic learning machine and artificial intelligence technology that may assist you in a variety of ways. Whether it’s data analytics, marketing automation, creative demands, or other business-related activities, we’ve got you covered.
One of its most notable benefits is that it provides insights on your social media posts and guides you through the process of developing a plan that boosts reach and engagement. To be more specific, this AI tool is a social media professional that can help you achieve your huge goals. If your business relies on social media, this tool is invaluable.
6.Grammarly
Unless you’ve been living under a rock (or maybe online), you’re familiar with Grammarly. This easy-to-use AI tool is ideal for everyone, but especially for writers. Grammarly is a proofreading application that fixes your work and highlights grammatical errors as you type. Surprisingly, it also makes ideas for improving your syntax.
What more does a writer require? Grammarly may be used with a variety of browsers and programmes, including Microsoft Word. A Grammarly keyboard for your phone is also available.
When developing material for blog articles or writing a formal email, it’s a fantastic tool for avoiding blunders. Grammarly is free, but you may upgrade to a paid subscription to access premium features.
7.Cortex
Cortex is a social media marketing platform that employs artificial intelligence (AI) to help you get the most out of your digital marketing dollars. It functions similarly to the content analysis AI tool, with the following exception: Cortex is more concerned with social media analysis.
It examines your competitors’ social media efforts and assists you in developing a content strategy (and content) that is superior to theirs. Isn’t it clever? Cortex also assesses your target audience and recommends the optimum time to publish your article. You can also publish your posts at a later time. This AI tool is one you should certainly employ if your business relies heavily on social media efforts.
8.GumGum
GumGum is a startup that employs an innovative AI tool with various marketing-related characteristics. One of its most notable qualities is its approach to advertising placement on websites and other forms of media. The AI analyses the visuals and text of thousands of websites and allows you to choose where you want your advertisement to appear.
Although Google Adsense allows you to tailor your audience, your ad may wind up on a page that is irrelevant to your target demographic. For example, your styling studio’s advertisement may land up on the website of a wig manufacturer.
This is something GumGum can assist you with. It will allow your adverts to reach the people you want to see them. GumGum also employs AI to tackle challenges in the media sector by utilising photos and videos produced every day throughout the web, social media, and television.
9. Chatfuel
Chatfuel is a fantastic AI bot that can help you and your customers converse more efficiently. The AI bot can answer questions, provide product recommendations, automate activities, and help you save time. It can also qualify leads and do other duties that are beneficial to your company. This AI tool is compatible with Facebook and Instagram.
Chatfuel’s main purpose is to automate all of your conversations with prospects or clients so that you can focus on other things. Only when it’s essential, Chatfuel directs the conversation to you. You’ll be able to handle a high volume of inbox messages without having to hire more chat operators if you utilise this AI technology.
10.Cogito
Cogito is a sales and support team’s magic wand! Cogito is a fantastic AI tool that analyses the flow of a conversation in real time. It analyses the customer’s tone of voice, forecasts their emotion, and suggests how your team should respond. The goal of the analysis is for the AI to provide your team with the benefit of EQ, or Emotional Quotient.
As a result, your staff will be able to tell when to listen and when to talk.
This leads to a focus on prospects and the generation of leads. Cogito is a fantastic way to promote brand loyalty and, as a result, consumer pleasure. So don’t let this innovative Artificial Intelligence technology pass you by.
