Archive for December, 2009

Name.com Promo codes for december 2009


2009
12.30

Name.com promo codes for the month of December 2009

To register a new .com domain on name.com use promo code  OMALLEY

To Renew .com or .net domain on name.com use promo code CRICKETT

To Renew .in domain on name.com use promo code BONNY

Please check back after every month for new promo codes as they are updated on monthly basis

About the Author

Syed Yasir Hashmi http://www.yasir.in is an I.T guru working in the industry for the last 12 years.

Popularity: 2% [?]

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8 Tips on How to Start SEO Campaign


2009
12.30

8 Tips on how to start SEO Campaign by Syed Yasir Hashmi

Several small & mid size businesses contact us daily for SEO consultation and helping their websites rank well on search engines. One common question we always hear is:

“Where and how do I start my SEO Campaign from?”

A couple of points to note before we start -

We are assuming that you already have the domain name because finding a good domain namewould be a separate topic.

Here are some of the most important steps that you can yourself take care of before going to any SEO company to manage your search engine marketing campaign.

1. Find your targeted keywords

The first and most important step is to determine what are the most important keywords for which you want your website to appear on search engines? You know your business more than anyone else. You know your target audience. So find out 10 phrases which you think that your prospective customers will search for.

2. Set the title of your website pages right

After you have decided on your keywords, the next step is to set them up properly. The title of your web page is the very first thing that any search engine crawler will read and take as a factor to rank your website. Your homepage title should contain your targeted keyword. All the other pages of your website should have title related to the content of that respective page. For e.g., the title of the registration page should be “Registration”. Keep in mind that you are not promoting your “registration” page. The idea is to “set things right”.

3. Set up meta keywords and description

Though Google has said they do not read meta tags content we still advise to put your targeted keywords in meta name=”keywords”/ field and one line description of your website in meta name=”description”/ field in your header tags. Many other search engines will still read them and Google won’t give you negative marks for that.

4. Unique content for the home page

Your website’s homepage should have a unique content describing your business. This introductory text should have the phrases that are in the title of the page. Experts say that you should use your targeted keyword 2-3 times in every 200 words so as to not get caught up for keyword stuffing. If possible, put your local business address and phone number on home page & contact us page to get noticed on “local business results” on Google.

5. Business Blog

Google loves a blog and so do the other search engines. Having a business blog pays – and this is something you should always remember. Whatever business you have, you must write 1-2 posts every week about your business. The articles can be about an industry news, a website update, a new recruit in your company – anything that relates in some way or the other to your business.

We recommend using wordpress because they are easy to set up and the come up with various SEO Plugins that help in optimizing your blog for search engine rankings.

6. Install Web Analytics

Once your website is up, you would definitely want to monitor your traffic. Any analytics software will show you how many visitors come to your website daily, where are they coming from and which keywords do they use on search engines to get on to your website. These are the most important metrics.

We suggest using Google Analytics!

7. Monitor your website rankings

Of course you are just starting your campaign. You might not be in top 100 on Google but sooner or later if you do the right things at the right time, you will find yourself in top 10 for that elite group of your targeted keywords.

We, at 2tech, offer this service for free. You can register your website with your targeted keywords and we will monitor your rankings on daily basis. You can be rest assure to get notified by email as soon as your rank has changed for Google, Yahoo or Bing. This will even help you track the work done by whichever SEO company you have chosen for your campaign.

8. Setup business profiles on social media websites

Twitter, Facebook, Digg, Delicious are some of the buzz words today in social media industry. Setting up your business profile on these & similar websites are must for a starter. Maintaining & optimizing them is again a different topic of discussion about which we will soon post here.

We hope that you found this list a good starting point to help you set up your SEO Campaign. We also advise our clients to educate themselves by spending 30 minutes daily in reading latest news in the SEO world. You may not be professionals but you sure don’t want to appear dumb when you talk to a SEO Company. Official blogs of Google, Bing, & Yahoo are good starting point but there are hundreds of freelance bloggers that can provide really valuable information as well a few ones that we love

http://blog.2tech.net (Highly Recommended)

http://www.dailyseoblog.com

http://www.seo-theory.com

Well, we have finished our part. Time for you now to add more points which you think would be useful for a beginner in the SEO world.

About the Author

Syed Yasir Hashmi http://www.yasir.in is an I.T guru working in the industry for the last 12 years.

Popularity: 1% [?]

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Information Technology in Pakistan – A review


2009
12.29

Information Technology in Pakistan – A Riview

by Salaar Hashmi

Domestic Needs for Information Technology
Domestic needs for I.T services for Pakistani local industry are booming day by day. More and more companies requiring ERP,MRP and POS systems for their businesses. So the domestic I.T requirements are increasing more than the foreign I.T exports. Their is a need for a comprehensive ERP solution for local market which can compete Oracle E-business suite and Microsoft GP but unfortunately software giants from Pakistan did nothing in this area. So the foreign vendors like Oracle and Microsoft are grabbing more and more bucks from here than we Pakistanis are getting in this area from USA and Western countries.

Status of I.T Education / Training in Pakistan
Our universities producing tons of garbage each year. That’s the reason why we are way behind in innovation and world class technology consultancy in the field of Information technology. Here in Pakistan we mostly are tool dependent. If we want to leap forward in the field of information technology our universities should start projects for developing new languages, operating systems and databases, research projects for new hardware etc. But so far everyone is sleeping, the situation is so pathetic that every 1000 students of information technology only 10-15 are eligible to be called as I.T professional. As of my example we are technology consultants based in Lahore, we hardly found the exact match for our requirement. Most of the candidates are only in a rush for a short cut.

Software Exports vs Software Imports
As a nation we dream alot, but the ground facts are we are spending more revenue than we earn in the field of Information Technology. Companies like Oracle and Microsoft alone grab million of bucks each year by selling their ERP solutions to our local industry, banks and govt. sector, while our software exports are standing still under 90 Million dollar a year.

Govt. Roll in developing I.T Structure
Unfortunately, each time we elect leaders on the basis of tribe,language and clan. we never think about our country and our nation. Like every field and institution is suffering with poor and corrupt management. Information Technology is also in the list. Each govt. only post a minister for the department to snatch our tex money through kick backs and commissions. They are not concerned with the development of Information technology and its infrastructure.

Things to Do
1- There a big need to change the whole I.T syllabus in our education system
2- Local Giants like Netsol should develop a comprehensive ERP solution for our domestic industry
3- I.T professional should have their own working bodies and organizations
4- I.T departments in Provencal and Federal level should be headed by I.T pro Ministers and Secretaries.

Mr. Salaar Hashmi is Technology consultant at 2tech inc. you can reach him at s.hashmi@2tech.net

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